Media markets in Latin America are generally concentrated and commercially structured. This has negative consequences for democratic debates as it constrains pluralist representations within the public sphere, particularly in unequal societies. Social movements and activists in the continent are thus demanding a democratisation of communication, for example through public regulation. At the international level, media policies are contested by different international regimes dealing with trade, culture and human rights. This article examines the debates in Argentina and Brazil to analyse the role of these international regimes and to show how and under which conditions they affect the political debate and current regulation.